As any good marketer knows, today your company’s brand is your company. Image and identity are nearly as important as the goods or services that a company offers. You may have done all the right things with branding, you have a branding style guide that dictates what language, images, fonts, and colors should be used, to name just a few. Your website is engaging, and you use a web host with fast load times, and the site accurately reflects your brand. You may have started a campaign to improve your SEO and build your brand through PPC, but you are ignoring your Twitter account. Twitter is one of the best ways to not only convey your brand but help you in other areas as well. While Twitter was not the most popular social media platform, it allows more interaction than other platforms. An important fact about Twitter is that 80% of the users are well-to-do millennials; so if your target demographic is eighteen to thirty-year-olds with disposable income, Twitter is ideal for your company. There are ten ways to build your company’s brand through Twitter that are simple to do.
Here are ten ways to build your company’s brand through Twitter.
Be Present and Active.
What is the point of your company having a Twitter account if you occasionally tweet about a company event? To really build your brand on Twitter, you need to tweet several times a day. Be sure to use language and imagery that reflects your brand when you tweet.
Using images garners more attention from Twitter users. Stats show that an image can double the interaction over a standard link tweet. Use an attention-grabbing picture that is in line with both what your subject is about and your company’s branding. Images afford an excellent opportunity to express what your company’s brand is about and invoke emotions related to your brand. Be sure to use a link shortener like Bitly so that you don’t have long and distracting links that take away from the image you tweeted.
Don’t Just Act, Interact.
Since the inception of Twitter, one thing has remained true, Twitter users react better towards companies and individuals who interact with them. If there is a trending subject that is relevant to your company and can help expand your brand, then it is wise to tweet about that subject or hashtag. It is also a good practice to comment on your follower’s posts. Doing these things will not only make Twitter users more aware of your brand, but it will also make them more accepting of Tweets that promote your business. They will be less likely to see your company as spammers if you have interacted with them first. If you use tweet scheduling apps like Hootsuite or Buffer, and a user comments on a tweet overnight, be sure to answer them the next day.
Have an Impactful Twitter Profile.
Your Company’s Twitter profile should stand out and accurately express what your company’s brand is all about. Fortunately, it’s not that hard to make a profile that broadcasts your brand. For a compelling profile that enhances your branding:
- Make clear who your company is and what it does in the bio.
- A clear picture of your logo is essential, make sure it is at least 300×300 and square; if not, it may appear pixilated and give an unprofessional impression.
- Have an image for your banner that relays your brand and can evoke a positive emotion. If you are a bottled water company, a glacial lake or cascading waterfall instantly states what your company does.
- Make sure that the imagery used in your profile is consistent with your company’s website and other social media platforms. Being consistent will ensure there is no confusion when a potential customer visits one of your sites.
- Link to your company website and any other social media accounts you have.
- Create a bio that uses language from your branding style guide and succinctly states who your company is and what it does.
Benchmark the Influencers in Your Industry or Field.
Be sure to retweet influencers tweets, and respond to their posts; this could get your company on their radar and gain more recognition for your brand.
Don’t Always be in Business Mode.
If you are an entrepreneur, tweet about your personal life. If you are a business, tweet fun things that have to do with holidays or some event that has national attention. This makes your Twitter account more personal and potential customers will relate better to you.
No Empty Tweets.
Make Sure that all your tweets have value or your target audience will lose interest in your Twitter feed.
Follow Twitter Users Who are Active.
Active Twitter users are more likely to follow back and interact with you.
It is predicted that video will be over 70% of all internet traffic by 2020, this means the video is being watched on Twitter every day. If you can produce professional looking videos about your company, then you will be able to showcase your brand even more effectively.
Gifs have been shown to get more interactions that just simple images alone. Be sure the gif is in line with your branding.
Following these simple steps will go a long way to improving your branding on Twitter!
Need help making Twitter effective for your company branding, contact us for a free 30 minute consult.