It’s not enough to simply post on social media and then go on your way. The real power of social media is that it creates conversations between you and your followers. At least, it should create conversations. Conversations are the key to getting more clients through social media. It’s important to regularly, consistently engage with your followers by responding to
comments, answering questions, solving challenges, and more.
Social media is not a one-way street. Rather, it’s a conversation between you and those who follow you. A conversation involves both speaking (posting) and listening (responding).
If you want to build relationships and gain clients through social media, you need to be having conversations, not just publishing new content.
One of the things that matters most when it comes to social media is that you feel authentic. You don’t want to come across as a huge corporation who only posts on
social media and never engages in conversation.
Instead, you want to authentically engage with your followers. Authenticity is attractive. It will attract new followers and turn them into new clients.
Another reason to engage with followers is that social media platforms tend to prioritize the posts with the most engagement. The posts with the most likes,
comments, shares, and overall engagement get shown more frequently than those posts with very little engagement.
If you want to get your posts seen by as many people as possible, then you absolutely
must engage with your followers on a regular basis.
Talk with your followers
Respond to any problems that are raised
Rather than talking at your audience, your goal is to talk with them and, as much as possible, create real relationships with them.
What are some ways that you can create conversations with your followers?
Do live videos in which you talk directly with your audience.
Ask people to comment on a particular subject.
Make statements that will get people talking (just be careful about being too controversial).
Focus on being as real and authentic as possible on social media and you’re guaranteed to create conversations with your followers.
Free Webinar – Growing Your Business Using Social Media 4/21/22 5:30 PM EST on Zoom
Your customers and potential customers are DEFINITELY on at least one, if not more social media platforms.
It is one of the most POWERFUL ways to grow your business. It allows you to attract new customers and connect with audiences that you never would otherwise.
You can get your brand in front of a vast audience who might otherwise not hear of you.
Through consistent posting on social media, you can build a powerful brand that separates you from the crowd.
You can establish yourself as a thought leader in your industry by regularly posting new, insightful content.
On this webinar we will be answering the following questions
What is the best social media platform to use?
What tactics should you use to be seen by the most people?
Are there certain types of content that perform better than others?
How can you regularly post content?
What etiquette rules do you need to follow?