Choosing The Right Social Media Platform

social media platformThe first, and perhaps most important step, is to choose the primary social media platform (s) you will focus on.

Instead of trying to post on every social media platform out there, focus on the one or two that will have the most impact on your business.

In order to do this, you need to know your audience:

  • Where do they spend most of their time when it comes to social media?
  • Where do they like to interact with brands and businesses?
  • What sites influence them to purchase?
  • Who are the biggest influencers in your space and what platforms do they use?

If your audience is younger, you may want to focus on Instagram and YouTube, which have a strong following among Millennials. If your focus is on business professionals, LinkedIn may be a good place to focus. If you’re targeting women, Pinterest is probably a good place to start.

Think of it this way…

You want to be where your audience is. You want to publish most of your content on the social media site where your audience hangs out the most. After all, you want your audience to interact with your content.

If you publish primarily on platforms where they don’t spend their time, they’ll never engage with what you post.

 If you don’t know where your audience spends most of their social media time, simply ask them!

Send out an email to your list and ask them to tell you what social media platforms they use the most. Create a poll on several different social media sites and ask your followers to respond.

Asking is one of the most effective ways to find out where your audience spends their time.

Another great way to determine where your audience spends their time is to look at the content you’ve already posted on social media and see what has gotten the biggest response.

Have you gotten more comments, likes, and shares on one particular social media site? That may be the one you want to focus on.

One other thing to consider when choosing your social media platform is what you’re selling. Depending on the products or services you sell, one platform may be better than another.

For example, if you sell physical products, a visual platform like Instagram or Pinterest might be the best option for you.

On the other hand, if you’re primarily focused on selling services, a platform like Facebook, Twitter, or LinkedIn might work more effectively for you since you can explain a bit more about what you’re selling.

As you consider which platform(s) to use, it’s essential that you think smaller rather than bigger. You don’t want to spread yourself too thin across multiple social media platforms.

It would be better to focus on and master one or two platforms than to try to constantly post on ten different ones.

The reality is that you probably don’t have enough time to post across a variety of platforms. You will get better results if you give 100% of your energy to a few platforms instead of 25% of your energies to a bunch of different platforms.

If you’re still not sure which platform to focus on even after surveying your existing audience, you can always fall back on Facebook. With over 2 billion users, you can be sure that your target audience spends at least some time on the site.

At the end of the day, what matters most is not the particular platform you choose but rather that you choose one and stick with it. When it comes to social media, consistency is almost always the most effective way to win an audience.

So pick your platform and commit yourself to posting regularly on it.



Free Webinar – Growing Your Business Using Social Media 4/21/22 5:30 PM EST on Zoom

Your customers and potential customers are DEFINITELY on at least one, if not more social media platforms.

It is one of the most POWERFUL ways to grow your business. It allows you to attract new customers and connect with audiences that you never would otherwise.

You can get your brand in front of a vast audience who might otherwise not hear of you.

Through consistent posting on social media, you can build a powerful brand that separates you from the crowd.

You can establish yourself as a thought leader in your industry by regularly posting new, insightful content.

On this webinar we will be answering these questions….

What is the best social media platform to use?

What tactics should you use to be seen by the most people?

Are there certain types of content that perform better than others?

How can you regularly post content?

What etiquette rules do you need to follow?