When people think about email marketing, the first thing that often comes to mind is that it is a strategy for big businesses.
And for those who think that email marketing isn’t worth their time, it is worth mentioning that it has a return on investment of 4400%.
If you run a small business, you can benefit from email marketing just as the big players do.
This is precisely what you should have learned in part one of this article series.
In this second part, we’re going to dive a bit more into the actionable stuff, with a few tips and tricks on how you can get started!
Start by setting up a mailing list
Email marketing requires you to have email contacts of potential leads. But how do you create a mailing list?
You create a signup form and place it on your social media and your website.
One thing to note is that you should always ensure that customers know what they are signing up for.
Provide an incentive to prompt them to provide their email.
Decide on the type of emails
Depending on your type of business, and the type of product, you will need to decide on the type of emails you will be sending.
You will also need to decide on how frequently you will be sending the emails.
For instance, will you be sending a monthly newsletter or promotional messages?
Think this through!
Email designs and creatives
It’s now time to create the design of your email. When you are doing so, you must keep the customer in mind.
The goal is to create a message that resonates with the reader and one that they are willing to engage with.
This means you have to understand what your readers and customers are searching for before creating the copy.
Of course, this also goes for choosing the ideal images.
Analyze the performance
Handling and optimizing your email campaigns doesn’t end with the send button.
You now have a great opportunity to get feedback from your customers.
This is where you will evaluate the different email marketing campaigns to find out which works and which doesn’t.
With this information, you can improve your next email campaign.
Tips to make your email marketing a success
1. Provide quality
You’ll know this from your personal experience—people do not want to go through hundreds of emails.
This is why you should give up the quantity and instead switch over to quality. Send emails that add value to your readers’ lives and create copy that people want to read.
What this implies is that you have to perform customer research to understand your customers better.
2. Entice customers to sign up
The signup form should not just be on your website’s homepage. You should include this in the blog, as well as in other pages of your site.
The goal here is to entice readers on different web pages to provide their contact email.
The more the readers see the signup form, the more likely it is for them to sign up.
3. Mobile-friendly emails
This is one of the most critical actions that you can do when it comes to email marketing.
The reason here is that most people use their phones to read their emails and to shop – Think about it, phones are like an extension of the brain, only that it is outside and not directly connected with it…
It makes sense, therefore, to optimize your emails for mobile phones.
Customers have a short attention span and will quickly move to the following email if yours isn’t optimized for mobile.
Email marketing is alive and well even in 2022. With an ROI of 4400%, it makes sense to include email marketing in your arsenal of marketing strategies.
So, we’d advise you to wait no more and start learning more about how you can apply this type of marketing, regardless of the size of your business!
For more resources on growing and marketing your business, visit our sister site Teach Me Social