This Visibility audit will show you where you are undervalued and how marketing closes the gap. As a small business owner, you already know visibility is essential. But “being visible” is often misunderstood. It’s not about being loud; it’s about being present, authoritative, and accessible exactly when your ideal client is looking for you.

If your growth feels stagnant, chances are you have a Visibility Blind Spot—a key channel where you are significantly undervalued or outright missing. This is money being left on the table.

We’ve created a quick Visibility Audit to help you diagnose where your biggest gaps are and how strategic marketing can close them.

Your 4-Point Visibility Audit

Rate your business from 1 (Needs Immediate Work) to 5 (Rock Solid & Optimized) in each of the four core visibility areas. Use the total score to find your biggest vulnerability.

Search Engine Visibility (The Discovery Blind Spot)

This is how easily new people find you when they have a specific need (e.g., they search for your service on Google).

Google My Business (GMB): Is your profile claimed, verified, and updated weekly with new photos, hours, or posts?
Website Authority: Is your website easily found when you search for your specific service + your city? (e.g., “best accountant Dallas”)
Reviews & Star Rating: Do you have 20+ recent reviews with an average rating of 4.5 stars or higher across key platforms?

TOTAL SCORE (Max 15):

Insight: A low score here means your service is hidden from high-intent local traffic.

Digital Community Visibility (The Relationship Blind Spot)

This measures how well you nurture the audience you already have and build trust over time.

Email List: Do you actively collect emails and send high-value content (not just sales pitches) at least once every two weeks?
Social Engagement: Are you consistently responding to comments, DMs, and mentions across your main social platform?
Brand Voice: Is your content instantly recognizable and consistent across all channels (website, emails, social)?

TOTAL SCORE (Max 15):

Insight: A low score here means you are treating your audience like a broadcast, not a conversation, leading to low loyalty and high unsubscribe rates.

Website Conversion Visibility (The Clarity Blind Spot)

This is about what happens after people find you. Is your value proposition clear and the next step obvious?

Clear Value: Can a first-time visitor understand exactly what you do and who you serve in less than 5 seconds?
Call to Action (CTA): Is there a clear, single “next step” (e.g., “Book a Discovery Call,” “Download Pricing Guide”) on every page?
Mobile Speed: Does your website load quickly and look perfect on a smartphone?

TOTAL SCORE (Max 15):

Insight: A low score here means visitors are confused or frustrated, causing high bounce rates and lost leads.

Marketing’s Role: Strategically Eliminating Blind Spots

Once you’ve calculated your scores, you have a clear picture of your gaps. Marketing is the strategic tool designed to eliminate these blind spots and unlock your growth.

If your Search Score is low: You need a focused Local SEO Strategy that prioritizes GMB optimization and reputation management. Your blind spot is Discovery.

If your Community Score is low: You need a Relationship-Building Content Strategy that prioritizes email nurturing and authentic, two-way engagement. Your blind spot is Trust.

If your Conversion Score is low: You need a Website Audit and Messaging Overhaul to clarify your value proposition and streamline the path to purchase. Your blind spot is Clarity.

Don’t let valuable clients pass you by because of a simple, fixable visibility gap. Ready to close those gaps and turn your intentional visibility into consistent revenue?

Let’s discuss your results and build a customized plan to turn your weakest link into your strongest asset. info@whatsupswfl.com